Blogging and content marketing have become necessary for a successful digital marketing strategy. For medical practices, it may be hard to find time to blog and create original content. However, the payoff from doing so could be extraordinary. There are a lot of reasons why any business should blog. In the medical field, there are added benefits.
We want to help you get started with your medical practice blog so we wrote a blog about blogging in the medical field. To help you get motivated, here are some ways a blog can help your digital marketing and online reputation.
Connect with patients and build relationships
Unlike TV, print or radio marketing, much of digital marketing is about building relationships. This is because you now have the power to directly communicate with your patients instead of just hoping they will hear or see your ad. Relationships are particularly important in the medical field because your patients need to feel loyalty and confidence in you in order for them to keep coming back. If you’re not seeing your patients on a regular basis, your blog can keep them committed to you in between appointments. When you’re writing a blog, you’re writing for a purpose: to help your patients and potential patients. Through the advice on your blog, you’re building trust with your patients by helping them even when you’re not around.
Trust is the foundation of any good relationship and, as a doctor, your relationships are how you keep and grow your practice. Building trust and helping people should be your top priority. A blog can help you do just that by helping patients – new, old and potential – from anywhere and anytime. Health is a huge concern to most people and many people turn to the internet to find out what is going on with them before seeing a doctor. You want your website to show up in searches like “reasons for chronic cough” or “why does my knee hurt when I run” because it will get new eyes on your site and you will gain trust by helping those in need of advice, without asking for anything in return.
Another priority in the medical field is credibility. Doctors need to be credible to their patients as well as other doctors. There is really no better way to do that than to write about what you know. Think of your blog as your own medical journal and you get to be the star. This is where you get to show off your knowledge, experience and passion for the medical field. It is also very possible for your blog to be spotted by medical journals, publications and academics and create the opportunity for interviews or features.
We’ve written blogs about search engine optimization (SEO) for doctors and dentists. Ranking well on search engines is not easy and the medical field is competitive making it more complicated. A blog will enhance your SEO by giving you an easy way to update your website regularly, expanding your website, keep your content up-to-date and highlight your keywords. You shouldn’t keyword stuff your blog posts because that will not help you. But instead, write about things you want to rank for in the search engine. For example, a dentist can write about things like cures and reasons for bad breath, dental implants, and how to avoid cavities.
Social Media Marketing
Lastly, writing blogs will give you content to share on your social media sites that is informative, useful and also links back to your website. Your social media fans follow you on social media because they have an interest in you and what you do. Keep them interested by creating your own original content.
A blog can help you, your business, website and online reputation in many ways. Try starting a blog and see what changes. You might be surprised. If you need help with blogging or any part of your digital marketing, give us a call.