As 2016 is coming to close, it is time to start focusing on marketing strategies for the new year. In recent years, the healthcare industry has started to adapt to the technology-driven aspects of marketing. Medical practices today have to think of their marketing strategy in a business sense. Your medical practice is the product and the patient is the customer. It is up to you to convince the patient that they should choose your practice over all the others. Start by understanding the healthcare marketing trends that will dominate 2017. If your practice implements these strategies then you should have no problem attracting new patients.
Being mobile-friendly is nothing new, but it is quickly becoming the new standard for web design and digital marketing. With updates to Google Penguin and the split of their search index, Google has really been pushing for the mobile-first approach in the past year. Essentially what these updates mean is that if your website is not optimized for mobile use, then it will not rank well in a Google search.
Almost everyone has a smartphone these days. If an individual is in need of information, they’ll first turn to their phone to conduct a quick search. It’s the easiest and quickest way to find information. Make sure that your medical practice has a mobile-friendly site so that when people do conduct these mobile searches, your practice will be seen.
Smart Content Sharing
Because people search for anything and everything online, sharing quality content is crucial. There are two important aspects of sharing content from the perspective of a medical practice.
One aspect is patient engagement. It is important to encourage conversation between you and your patients. You want them to feel comfortable with you and your staff so that they can come to you with any questions or concerns.
The other aspect is patient education. As a medical professional, you want to present yourself and your practice as the go-to place for reliable medical information. To do this, you need to be sure to be sharing content that is relevant to your patients. If there is a new information in your field, you want to share it as soon as possible. This way your patients know that you are knowledgeable and aware of the latest healthcare practices and procedures.
Facebook Live has quickly become one of the most popular Facebook features on both a personal and professional level. A big reason for this is that video tends to grab the attention of the viewer much better and longer than traditional text. It’s more likely that someone would watch a 5-minute video rather than reading a lengthy article.
Medical practices can use live video streaming in a variety of ways. It can be used to quickly make an important announcement about your practice such as special office hours during a national holiday. You could even have one of your doctors go live for a Q&A with all of your patients. Begin talking about a specific topic and answer relevant questions that are asked by your patients throughout. Not only is this a great way to educate your patients, it’s also a great way to engage with them and make them feel connected to you.
Getting the Word Out
For medical practices, and every business for that matter, online reviews and rankings have become the new “word of mouth”. If someone is looking for a new doctor, there’s a good chance they are going to look online to see what people are saying. They’ll compare online reviews of various practices before deciding which one they want to trust with their health care.
As previously explained, medical reputation management is crucial for receiving positive online reviews. Because people have become so inclined to read and post online reviews, it is extremely important for your practice to be aware of its reviews. This means utilizing online review sites and making sure that the information listed about your practice is accurate. That way when someone searches for services that you offer, your practice will be one of the first to pop up.
Healthcare Marketing Trends Heading Into the New Year
With 2017 right around the corner, it is important for your practice to be on top of the latest healthcare marketing trends. Grow My Practice Online can help your practice create a high-quality marketing strategy. With a variety of services including medical website design, online reputation management, and social media marketing we have the experience and skills to guide you through these healthcare marketing trends and raise your practice to the next level. Don’t wait for the new year, get started now!