Controlling Doctor Reputation Management through Internet Marketing
In the medical field, reputation management is everything. Understanding and controlling doctor reputation management online can be a difficult task. It requires some time and dedication to fully know what people are saying about you. This is because there are hundreds of places online for people to talk and comment on your services.
The best way to handle doctor reputation management is to take control of it. There are several ways to do this. Follow this simple process to stay on top of your doctor reputation management.
Google, Google, Google
All successful projects start with research so that’s where you need to start – Google yourself, Google your medical practice and Google your competition. Make sure you far surpass the first page of Google. Go through the first 10 pages of Google. Find everything you possibly can. All this information can only help you. It will help you understand what you’re doing right and wrong. It will help you improve your services and your reputation.
It is necessary to know everything that has been said about you online. If it’s mostly negative, you will know why your practice is having trouble retaining and attracting new patients. If it’s mostly positive, your medical practice’s online presence (or lack thereof) might be the problem.
Establish an online presence
After your research, you need to build a website if you don’t have one already. Then build out social media sites. Why? First and foremost, if you don’t have an online presence, new patients will have trouble finding you. Additionally, if they find out about you but cannot locate a website, they are likely to turn away. Over 70% of consumers use website to establish credibility so if you don’t have a website, you’re lacking in credibility.
Furthermore, past and future clients will be more likely to comment on your social sites and website if they are available. This is better than having to spend hours searching the web for what people are saying about you. It will make it easier for you to keep track of your reputation.
Positive or negative, always respond to any comments about you or your medical practice and try to do so in a timely matter. You do not want to leave unhappy patients with unanswered questions. This will only further the damage done. Deleting negative comments is a bad idea. It’s such a bad idea that most reputation management sites, like Facebook and Yelp, won’t let you delete reviews and comments. Instead, respond calmly and positively to try to resolve the situation.
Responding to positive reviews is much easier. Just simple send them a thank you for their review. Customer service and quality of care are the top two reasons why customers chose who they do business with so no matter what happens, always respond.
Create your own content
Creating your own content is great for your online reputation for many reasons. First, it establishes credibility. Having a medical practice blog is a great way to showcase your knowledge. Patients obviously want to see a doctor who has extensive knowledge and good standing in their field. Secondly, creating your own content gives you a way to help your patients with their healthcare needs. This builds relationships with your patients and will create trust and loyalty.
Over 40% of patients look to social media sites for healthcare information. Make sure you medical practice is online and is sharing valuable healthcare information.
Your reputation is not something to take lightly. You need to know what is being said, where it is being said and who is listening. Take control of your doctor reputation management before it’s too late. Don’t worry, if you need help, we’re here! Give us a call and we’ll help you with your doctor reputation management and help you grow your practice.